Corporate Website design for the scaffolding accessories supplier

Objectives

Since their launch in the early 1900s, Leachs has sought to redefine builders especially Scaffolders increase their safety while on the job. They have always had premium, excellently designed products, but their website failed to meet the impeccable standards set by their products. The website was around a decade old, creating a technical debt for the brand. The content, layout and build were outdated and didn’t effectively reflect the ambition of such a visually aspirational brand.

It was crucial for Leach's to appoint the right partner for their complete digital overhaul. After a competitive pitch, leading web design and development agency DesignTrade were appointed to transform user experience and set a new benchmark for online Scaffold products. DesignTrade are known for their artistic and innovative web designs, paired with a rigorous focus on site performance and robust functionality, so were perfectly placed for the brief.

Results

• Modern, Intuitive User Experience

• Advanced Functionalities: Robust content management and seamless migration.

• Optimised Performance: Fast loading times and solid foundation for future growth.

• Increased Engagement: +33.7% increase in views per user, 6.8% increase in views per session.

Analysis

• 4.5% increase in sessions.

• +33.7% increase in views per user.

• 6.8% increase in views per session.